Entrepeneur based in Florida and starting up a new chain of stores. I am an ex ball player with access to unique sports memorabilia but also an avid collector of sports cards. The store will be a fun and relaxing place to hang out and chat, trade and buy and sell items.
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Very varied target audience from young school age kids trading sports stars to ball players wives looking for that unique piece. Every type of sports fan - Baseball, football, basketball, hockey, soccer, boxing, racing, etc., etc.
A standout Logo for signage, t-shirts and caps, etc. All our stores will have good road frontage on highly trafficked roads, so clarity and quick recognition of the sign/logo and it's meaning is essential. It should not be tied to just one sport, but not so busy it tries to relate to every sport.
No cartoon characters, should be quite masculine.