We are a small company doing home delivery sushi since eleven years ago. We are opening a new small sales point, and redesigning our menu and concept, as far as we want to give more weight to sales as takeaway
Our target is sushi consumers in all around Madrid. They are generally 27 to 47 years old, middle to high social, they generally order our fresh sushi trays in two fashions: for two people, generally couples; for four or more people, cellebrating with family or friends.
We wish to redefine our offer and concept - thus our logo must be renewed. Up to now, we are delivering from a small "sushi factory". We have been used using a logo intended just to be printed in our fliers and menu to be sent by mailing our customers or be left in our customers post boxes; as well, our existing logo is been used in our web page http://www.telesushi.com.
Our new logo should be valid for our fliers, menu and web, and as well to be our points of sale front logo. Our points of sale are intended to be small informal restaurants, but basically takeaway shops combined with home delivery.
We intend a one or two colors logo which could be easilly recognized by our actual customers as well atractive for new customers. It is not essential to embody "Japanese" nor asiatic elements. It should "result" Japanese without none or little calls to Japanese.
You can see our logo located on a red circle on white (as on a Japanese flag) at http://www.telesushi.com. For now, we have been using our logo as red on white or viceversa. We don´t know if that should remain