WebUrbanist & WebEcoist | Webist Publishing
This contest is a great and unique opportunity for you - the designer - to not only get your work in front of over a million design-savvy readers, but to potentially build a further relationship as a go-to designer for other site-related logo, business card, letterhead, marketing and additional materials after the completion of this project.
Webist Publishing has two sites. (1) WebUrbanist.com is one of the most popular independent art, architecture and design publications on the web, serving 1,000,000+ visitors/month. (2) WebEcoist.com is a green-focused website with 500,000+ visitor/month. They have similarly "sensational, educational & inspirational" styles, approaches and layouts - but boring logos, which is where you come in!
An ideal solution would integrate any graphics/icons directly into the text of each logo. The logos can/should be similar-but-different between the two sites. An ‘urban’ motif (skylines, skyscrapers, building silhouettes, etc…) might work for WebUrbanist while a ‘natural’ motif (green color, leaves, plants, etc…) might work for WebEcoist. This is just a starting point - feel free to experiment and explore as well!
OPTIONAL: If you have a high-ranked design in the contest, you can also create a third logo for Webist Publishing (for WebistMedia.com) that relates to the other two logos. ALSO: option for you to be cited/linked from each website TBD.
The audiences of the sites are relatively similar: roughly a 50/50-percent split in terms of gender. WebUrbanist readers are slightly older on average (30-to-40-something) while WebEcoist readers tend to be a bit younger (teens-to-20-something). They are folks who would likely be found reading ArchDaily or BldgBlog on the one hand (WebUrbanist) and Inhabitat or Treehugger on the other (WebEcoist). On the one hand, the logos need to be professional ... but on the other hand, they should be unique, creative and cutting-edge as well. These are *not* corporate/company sites, so too shiny/classy will likely not work.
1) WebUrbanist and WebEcoist titles are a must, a tagline including ‘Sensational, Educational & Inspirational’ is optional. If you pursue the third logo for Webist Publishing, the tagline is likewise optional.
2) Logos could (but do not have to necessarily use) colors from the existing theme designs, including one or more of the shades of blue on WebUrbanist and green on WebEcoist. The blues: 84a2b5 - b5c6d6 - e5ecf4 and the greens: a2a89d - d9e1d2 - effaea for reference. They can also use black, white, gray scale and even other colors potentially.
3) Final logos must be able to fit without excessive stretching or extra space in the logo or logo-plus-tagline areas you see on the websites themselves. The current height/width of each is approximately 245 by 65-to-95 pixels (depending upon whether space is left for a tagline).
4) Partly due to the aforementioned space restrictions, an appropriate solution is unlikely to include graphics/icons outside of the text itself, and more likely to integrate any extra elements in that regard right into the words. See Gajitz.com and Dornob.com as similar examples.
5) Ideally, the finished versions will include an Adobe Illustrator or similar (scalable) vector solution and/or a transparent-background PSD file – should work flexibly if possible: both color/grayscale and as black-and-white in case the option is needed for future materials.