First of, we are about a dozen people (6 coders, 6 office girls and 6 warehouse workers or so), young, fun, wild, ready to take tha market. And we want to communicate that.
We are a spin-of of an established manufacturer specializing in "Information enriched logistics". Meaning we ship crates and boxes (oldschool) but using quite sophisticated self-developed software (Web 2.0) for that.
We offer services at the joint between retail and logistics. This includes spare-part logistics, returns processing, drop-shipping, billing and very sophisticated track and trace (offering options like "bill credit card in the moment the package are delivered to the doorstep") and the like.
We also offer mass customization services like engraving, printing on products, custom packaging etc.
We are different from the logistics industry by our approach to customer relationship. Instead of "contact us to get in touch with our sales staff" we publish our prices online and have a "enter your credit card to get your customized after-sales website and phone number online within the next 20 minutes" approach. Easy, automated, cheap and self-service. Call it "utility logistics".