I am part teacher, part learner. I enjoy helping others solve their problems and achieve their goals. I have a 20 year corporate background in the financial services industry. Now, I am focused on helping the Financial Services industry (a multi-billion dollar world-wide business) better serve its clients through the web. I have started a blog-based business that will bring financial advisors insight, advice, tools, and services to better use the web. I will mix my own experience in this industry with that of others to provide my visitors and clients with the best answers they can get.
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My audience is made up professional financial advisors who are predominately 35 year old and older white, college educated males. They are often business owners with responsibility for the success of their companies. They are predominately US-based, but there will be an international segment as well. Most are looking for a dependable and credible source of information/advice about how to better use the web in their business. Trust is a very important to this audience. They are responsible for other people's money, and as a result, are very cautious about who they take advice from. They tend to be skeptical, but when they find something that works, stick with it.
I need a logo to go with this website: http://www.theinteractiveadvisor.com. The logo should be primarily text based, but could also may include an icon. If included, the icon should be placed to the left of or within the text, but not above. The logo will appear in the header against the dark background. Other than that, I am open to different fonts, colors, variations, and ideas.