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Sunbury Business Association
The Sunbury Business Association is the key business advocacy organisation for Sunbury. The organisation was recently known as the ‘Sunbury Chamber of Commerce’.
Association membership is open to all retail, commercial, industrial and home-based businesses.
There are 2 key targets for this logo:
* Sunbury Business Owners:
* The design has to be representative of Sunbury, but professional enough that Sunbury retail and other business owners would willingly place a sign/sticker with the design on their windows or advertising, identifying them as members.
* Wider Sunbury and surrounding towns residents:
* The design has to be distinctive enough, so that when the association runs a marketing campaign, member-stores are easily identified, obviously and clearly as SBA members.
Requirements and further information:
* A professional corporate design that demonstrates the SBA as a key business partner.
* The design should reflect the heritage of the Sunbury, but not lose sight that Sunbury Businesses and community is also very modern and progressive.
* The design should stand out, be distinctive but not gimmicky or cartoonish (please – no cartoon ‘Suns’ etc)
* It is a requirement that the design include the iconic cricket 'Ashes' urn (see: http://en.wikipedia.org/wiki/File:Ashes_Urn.jpg ). Its colours, shape and woodgrain (as reflected in the wikipedia image file), so that its distinctive look is obvious, is a requirement.
Sunbury is located just outside of suburban Melbourne (Capital City of the State of Victoria, 2nd largest city in Australia), even though it is a suburb itself. The Victorian Government has had in place for many years an Urban Growth Boundry (UGB). This doesn't include Sunbury, therefore this has created a ‘green-belt’ around Sunbury, protecting it from urban encroachment. Sunbury, which is located on the Jackson Creek, has a semi-rural feel, not only in its natural environment, but also in the community spirit.
** We would like this ‘spirit’ and environment reflected in the design. Sunbury is also the closest food and recognised wine region to Melbourne CBD.
TAGLINE:
* We require the tagline ‘Live Sunbury. Shop Sunbury’ incorporated into the design.
* The tagline has to stand out and be more prominent than any text for "Sunbury Business Association"
The files we will require are:
All Print / Printer file formats - .ai (CMYK)
etc
Web file formats - .jpg and layered .psd (RGB) etc
Please do not use any stock images or clip art in the logo
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