Prodigy is a new model of digital ballast. A ballast is used to ignite and power grow lights utilized in indoor gardening. Think of a ballast as a car amplifier that magnifies power to boost speaker sound.
The Prodigy is made of black aluminum with perforated holes in the brushed aluminum heat guard located on top. Very similar to an Apple Power Mac G5.
Similar ballasts can be seen at the following links:
Target audience is primarily males between 18 - 60 years old.
We are looking for a solid, bold, and clean logo. A ballast amplifies electrical power- what better concepts to work with! We will be using the letter "P", as a logotype on the actual unit; keep this in mind when choosing fonts and look for an interesting "P". Think outside of IMPACT & HELVETICA!
The unit colors a black & brushed aluminum. We are open to color ideas, but yellows,silvers, oranges, blacks and greens would be a good place to start. All of these do not need to be used, but pull some colors from this palette.