This is a new Premium Baby Product & Textiles Focused Brand - which we will be sold online in 4 different markets. The brand will focus on Organic Products that use only the highest quality materials.
This brand is a start-up, so we are starting from scratch with the design. Logo should be gender neutral, easily read on small and large packages.
We are open to a "Panda" icon that can be developed to be part of a logo and also live on its own as part of the product design.
The designers are free to pitch any creative ideas they may have for the logo.
Brand Values- Premiumness, Quality, Exclusivity, Sophistication, Creativity
Brand tone -Trustworthy, premium, playful, sophisticated. As we are in the baby category, consider using pastels. Logo and icon should be cute but still modern and sophisticated.
Product Line- Baby Towels, blankets, organizers, changing pads, Wraps , wash cloths, play floor pads, crib liners, nursing covers/scarfs, and baby safety products
Consumer Profile – Our target is a sophisticated, stylish, urban mom (both, stay at home and working moms), as well as soon to be mothers
• Age: 25-35
• Social Economic Class: A, B2, and C Class Consumers
Kindly avoid the traditional, feminine design as we prefer a more modern, gender-neutral aesthetic.