Play on words, play with text. We're looking for more than just a standard font.
The logo should reflect the creative nature of our industry and the tone of the name. Looking for logos that are both creative but reflect a clean, crisp feel.
Black, white, grayscale scheme.
-Playful and professional, minimalist approach
-Avoid stock images and clip art
-Text should be clean, but be creative.
If you think the winning design is going to be a different font with a different color, please don’t waste your time or ours.
Film cans, film strips, question marks, faces, people, and speech bubbles are not what we’re looking for, This logo may be text only or text focused with a graphical highlight. We don’t feel the typical text and a logo combination will fit. The focal point needs to remain on the text element. Creativity in the text is what will win this contest, something smart that leaves a smile on your face when you see how clever it is.
See examples of text play below.
As I’m sure you can understand, providing feedback in a contest of this size is very difficult and remains almost impossible to respond to every design. We’re in the mode of eliminating designs that we feel don’t meet what we’re looking for and use our star rating system to indicate when we think you’ve found the right direction. PLEASE DON'T TAKE THE ELIMINATION OF YOUR GRAPHIC PERSONALLY!