We are looking for a logo for our main web site, as well as any print advertising we may do in the future.
We would love to have the logo incorporate the following concepts (where possible)
(1) simple, easy, fast (to find a rate)
(2) consumer gaining wealth/money (right now we have an up-and-to-the-right arrow on http://ratebrain.com)
(3) empowering the consumer with information
(4) speed/freshness - we update rates daily.
I know it will be tough to try to convey all of that in one logo, but I thought I would be as detailed as possible in my description anyways :)
Capitalization: right now it is RateBrain on the site, but we are open to "ratebrain" and "Ratebrain" as well if it makes sense
Vertical/Horizontal proportion: Would prefer the logo to be much wider than taller to save vertical space
Please do *not* include the ".com" in the logo unless you think it is necessary for your proposal.
Clean, simple, bold typestyle. Nothing too fancy please :)
Please feel free to experiment with different color schemes, different color depths within the word (where the first part of the word is a different color than the rest)
Site logos we like:
Here's the files we would like:
Print file format - .ai (CMYK)
Web file format - .png and layered .psd (RGB)
Please do not use any stock images or clip art in the logo