Logo will be a prominent part of the Paradox Distillery branding but it will mainly be displayed on glass bottles of our products (Vodka, Gin, Rum, etc.), as such it should be appealing and look good on a bottle.
While mainly used on glass bottles, the logo should be versatile enough that it could be used across various mediums like t-shirts, shot glasses, flasks etc.
Although we do not have any specific design direction for the logo, some suggestions based (loosely) on the word Paradox; the following could be (individually and/or collectively) incorporated into and/or made part of the logo if they make sense:
The Phoenix (mythical bird)
Other mythical (mainly feminine) creatures: mermaids, sirens, angles, etc.
Designs in tribal-like patterns/shapes.
Logarithmic Spiral Shapes (i.e. Fibonacci Sequences, Golden Spiral).
Da Vinci like designs.
Rhombi’s (specifically in sequences of 3, alchemical symbol for ethanol).
What should NOT be used in any fashion is the use of impossible shapes.
Logo MUST be an original design, no clip art or facsimiles.