Outshine Online helps outstanding small and medium sized businesses succeed online. We prefer to work with passionate business owners who want to grow their businesses. We do that using search engine optimization, pay-per-click advertising, conversion optimization, etc.
Many similar companies have very boring, very generic, very techie feeling logos. We don't want that - we want something that is a reflection of who we are and what we stand for.
We have small and medium sized clients around the world, including partnerships with design and marketing agencies. Therefore, it's important for us to get a logo that is well designed and conveys the right message.
The logo needs to convey professionalism, but not stuffiness. We are not "suits." Words I would use to describe the company would be: young, confident, passionate, energetic, insightful.
The website (not up yet) will be visually interesting and striking. We are aiming to build a strong brand, and the logo is the cornerstone of that.
Our tagline is "Outrank. Outsell. Outshine." If it can be worked into the logo and look good, that would be great. If not, it is not a requirement.
Ideally, the logo should play with the idea of "outshine" - either with some literal like a lamp, lantern, beacon, etc. or something more abstract.
I am open to suggestion on colours and fonts. I do tend to like fresh colour palettes a lot, more so than darker/more conservative ones.
No clip art, cartoony looking images, or overly busy logos.
If you have any questions, please feel free to ask. I will be monitoring the contest frequently.