Next generation health and nutrition company needs new logo!

Vitaerobics (http://www.vitaerobics.com) Website & biz colors tbd - ignore current website colors

Vitaerobics is an established company that is dedicated to changing the way people think about health and nutrition. Drawing on more than 25 years of experience, we simplify complex and often conflicting information so that people can make sense of the options available. Our educational products and tools are both enlightening and practical, enabling people to make the very best choices possible – choices that lead to a longer, healthier life for themselves and their families.

The company has been family owned and operated since its founding, and has now passed to the next generation, the founder’s daughter and her husband. We want to reinvigorate the brand, extend the product line and expand the customer base. A new logo is a key part of this effort.

We primarily focus on bulk sales to companies for distribution to their employees, customers and patients. As such, the new image should communicate stability and longevity while at the same time being fresh and modern.

Doctors and medical practices that offer our products to their patients

Hospitals, medical co-ops and large group practices that provide our products to their medical practitioners for distribution to their patients

Insurance agencies, medical products companies and pharmaceutical suppliers that provide our products to their customers for distribution to their patients

Companies of all sizes that provide our products to their staff as part of a wellness campaign

School districts that use our lesson plans and products as part of health education for their students

Individual consumers who want to improve their health

The new logo is part of an effort to reinvigorate the company. As such, it should honor the past, while creating a more energetic and modern image. It should be an evolution of the current logo (which mimics a heart rate monitor), though new ideas along similar lines are encouraged.

The current logo is black/white, and the introduction of color is welcome. No colors have been chosen yet - we leave it to the designer.

A white and/or transparent background is required.

The company name “Vitaerobics” should be included in the logo, and versions both with and without the tag line “Changing the way you think about health and nutrition” should be provided. Also, a square version without any text that can be used as an icon or web link would be nice.

File formats required are Photoshop (pfd) and jpg, with Corel Draw (cdr) optional