Vinculum Research is marketplace website where business/ equity analysts will sell their research about publicly traded companies to investors who need help or ideas on what to invest in.
The site will allow investors to buy these reports, comment on the them afterwards and rank and review the analysts.
One of the most important parts of this site is the credibility, integrity, and stability- there are a lot of other websites that sell reports, but are very shady and fly-by-night. As well, the logo may show some hints of fun and competitiveness.
Vinculum is latin for bond or glue or binding - the analysts are the glue who bind the investors and small public companies together. As well, Vinculum is the mathematical symbol that's a bar placed over a number to show that it repeats indefinitely. (see Wikipedia)
As stated above, as we are a platform who sells financial advice, the logo needs to convey trust, credibility, integrity and stability.
There are four stakeholders in this: investors, analysts, small public companies, and partners.
The investors are typically retail investors, usually male, in their 30s to 60s, who want to win in the stock market, so are somewhat to extremely competitive. They are looking for good ideas and analysis on where to put their money.
The analysts can be from anywhere, and are the bedrock of this company. They are freelance and need to be certain that they will find a lot of people who will buy their reports and give them good feedback. They are very analytical.
The small public companies are customers, but their cooperation would make writing reports on them easier.
The partners are typically brokerage houses, who will only associate themselves with credible websites.
The logo needs to convey trust, credibility, integrity and stability.
The logo must be of given in multiple sizes ranging from the very big to very small, must be given in color, black and white, and gray scale, and have a transparent background.
The file formats we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.