HIPAA Security Assessment Toolkit
We are a web-based service for Medical (see target audience information) Service providers. Our toolkit walks service providers through an extremely precarious process of ensuring their organization meets and exceeds laws and regulations set forth by the federal government in relation to the keeping of medical records. Without our toolkit the process each provider faces is daunting, cumbersome & extremely time intensive. Our toolkit acts as a proven, experience, tested guide that walks providers through the process step by step; thus removing all fear & uncertainty.
The toolkit is a web-based tool at the forefront of it's emerging market that allows users to track their progress, delegate tasks, and weigh both the risk and complication level of each task involved in the process.
There is nothing else like our toolkit available.
In short, we are dealing with the highest level of professional decision makers inside health service, health insurance, and medical record handling organizations.
Our product guides these organizations effectively to the end goal of HIPAA compliance.
In very short, our product REDUCES RISK of not being fully compliant with the HIPAA laws.
A bit more info:
Generally speaking the target audience has three main groups:
1. Providers of Health Related Services (Hospitals, Physicians, Ambulatory Surgery Centers, Nursing Homes, Outpatient Medical Service Providers, Dentists, Chiropractors, etc)
2. Insurance Companies
3. Business Associates that interact with either group above in any way that involves the handling of patient medical records.
Within the above groups we are targeting specifically the upper level decision makers. People that fall into the following categories:
1. CEO, CAO, COO and CFO
2. Board Members working to achieve HIPAA compliance
3. Various upper level decision makers.
*** ADDED 11/1/2010 ***
Friends, Thanks for the submissions! We are seeing great work :) We'd like to see a version of the logo using the following concept:
Handoff of Medical cross. Think of how runners hand a baton off in a relay race (image sample - http://bit.ly/d4C63Y ) - refrain from using an actual runner .. just use the arm / hand portion in some fashion to simulate the handoff ;)
Looking forward to seeing your creativity!
*** END ADDITION ***
We know you will be tempted to play off the "Toolkit" imagery. Please recognize that we are nearly certain that this imagery will not result in a contest winning submission. We want you to use your recognized creative ability to produce another angle for us.
A logo that screams the following:
Expert Guidance Through A Cumbersome Process
Protection and Calm amidst the Storm
Security, Sophistication, Competence, and Sincerity are all keywords used to describe our company.
Another way to think of this logo is:
The destination is HIPAA Compliance for our target audience. The road taking you there is one filled with pitfalls, annoyances, and extreme tediousness. Our product is a guide, light, protector, map, that will deliver our target audience to it's destination with the least amount of trouble along the way.
As for final logo files, we require fully editable vector artwork that is free from any licensing restrictions (including art, elements, and fonts).
Best of luck!