Open Road Auto Parts
We're an internet-only auto parts store who does business in the US and possibly Canada.
We want this to be friendly to general consumers (car owners), not just car enthusiasts.
The website will have a Web 2.0 feel, so the logo should have that feel as well without dating itself. It should be reproducible both electronically and in print for business cards and letterhead.
The logo should a nice clean font and have an icon.
It should be on a white background.
Our initial thought for the design was a road that goes over the horizon. We're open to other ideas that communicate "open road".
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.