brandMD specializes in dermatologist recommended, medical grade skin care products for multiple lines including anti-aging, beauty, acne and sun protection.
They are looking for an image that promotes themselves as a modern and professional skin care manufacturer with mass market consumer appeal.
Dermatologists, cosmetic surgeons and consumers in both private practices, as well as major popular international retailers.
The image must reflect the "recommendation" of dermatologists while appealing to consumers who would pick up the product in both a dermatologists / plastic surgeons office and major international retailers.
The logo will be used on all products, packaging, business cards, company web site, stationary, letterheads, marketing and promotional materials.
The attached logo and label is what the client has drafted, but is looking to creatively re-vamp. You can incorporate the seal, attached, OR not - be creative!
1. Enhance the current logo
-- Make it reflect what the brand actually does- manufactures high end, dermatologist-recommended skin care products.
2. Create something entirely new
-- The client is very interested in fresh, clean, professional ideas that can creatively stand out above other skin care brands in the market. Nothing frilly. The cleaner the better.
COLORS: the client is flexible with colors, BUT the logo will need to work equally well with multiple elements:
1.) PRIMARY USE: Various color coded skin care products / packages (colored logo version)
2.) SECONDARY USE: General corporate stationary and marketing material on white or colored background (greyscale / neutral logo version)
SEE ATTACHED SKIN CARE LINES DOC - the client is looking to use colors to separate various skin care lines.
Final version will be:
1. Created entirely in vector art (create outlines for type). Needs to be scalable
2. Create logo in CMYK (or Pantone) and black and white
3. Final product must be usable for web and print. (vector and layered .psd)
Please do not use any stock images or clip art in the logo.