We are going to make the wellness industry fun! MoFo (coming from the first two letters for "Moving Forward) is a new and unique wellness company.
To start, the company will comprise of a social networking site to chat, blog, read, watch, and discuss about everything wellness in a fun, humorous, and unique way. Wellness is a combination of a healthy mind, body, and spirit.
The other division will be apparel and accessories of the MoFo brand. The goal is to present MoFo in a new and fun way...think Affliction meets Nike...new age and fun, yet classy.
The difference with MoFo with our social site is that we are talking to everyone who wants to become even a little healthier. Wellness has become an industry where only the die-hard healthy individuals seem to care and has become a niche market. Wellness can be a minor change to your lifestyle. The bottom line is, we want this to be fun and unique...not a stuffy wellness company.
However, MoFo is also a place for the serious wellness individuals to chat and read some very detailed wellness information written by our staff that includes Registered Dieticians, Body Builders, Professional Athletes, and other professionals in the wellness and other industries.
The overall goal is to make wellness interesting to everyone and possibly bring some humor to the industry as well.
As mentioned, we will also be launching an apparel and accessory line with the start-up. So, the winning designer has large opportunities to design our clothing and accessories lines, ranging from compression shirts, shorts, and the like all the way to cooking aprons and boxing gloves.
MoFo is targeting the wellness (mind, body, spirit) conscience (or thinking of becoming wellness conscience) individual and/or group. MoFo will lighten up and have fun with the wellness industry, so we do not target a "stuffy" audience that cannot laugh a little at the same time. Humor will be a big part of the apparel and accessories division.
Since the logo will appear on the apparel and accessories, the logo, whether is is just a design of the name "MoFo" or a designed symbol, should represent a possible symbol that becomes easily identifiable and helps build the brand recognition.
There are no color schemes yet defined. Our team has some ideas, but please start to present in any color scheme and we will lead you along to our likes and dislikes as the contest goes on.
It would be great if it leaves room for designing the apparel. Examples of the apparel would be a shirt that read, "One Healthy MoFo", "One Jacked MoFo", "One Tough MoFo", or "One Focused MoFo". Another example is a cooking apron that reads, "This MoFo can cook!"
We would like a versatile logo that can be used for the website, apparel, and wherever else this venture may lead.