Here is the current site. I've been in technology since I was a teen, first as an engineer, and later as an entrepreneur and business owner. I want the logo to be a fresh/modern look and reflect both my blog (just starting out but I'm going to be writing about tech, entrepreneurship, and startups) and my consulting business.
1.) Businesses looking for agile software development services mainly in the NYC area.
2.) Entrepreneurs, techies, and startup people coming to read my blog posts.
My audience is reasonably tech-savvy and will appreciate clean design. Probably a lot of Apple fans in there if you want a sense of design aesthetic.
Use some freedom on this. The logo will be on my website and on my business cards. I'm looking for something clean and modern but the sky's the limit with your imagination.
Fluid Intent is the name of the company and it refers to fluidity of thought. Agile development is a fluid software methodology. Bruce Lee had a great quote about the nature of water:
“Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves. Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend. – Bruce Lee”