The logo must be Modern, Memorable and Eye-Catching.
The logo should reflect company characters as much as possible (smart,
responsive, focused, trusting and reliable)
The logo should feature the software name (Expedient Software) and an image/graphic that represents what we do. (preferrably not the letter "e")
The colours must be clean and crisp with a Technology Focus.
Your design will drive the color palette for all our other materials
The logo must be 100% original. Absolutely no clipart, stock photos, pre-produced or licensed material can be used.
Logo will be transferable and scalable to many mediums: website branding, business cards, stationary, letterheads