Wie OCLA_ED das erste logo design Abenteuer antrat
Wofür sind Sie bekannt?
Was ist Ihr Firmenslogan?
Up to designer whether to include meaning of acronym WIN (What I Need) We are uncertain if it can be worked into the logo or not. So, we are leaving it up to the entering designers to decide whether to incorporate it into the design or not. —We admit we are interested in seeing how it would look.
Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?
Who We are and Target Population:
Our Children LA is a young nonprofit that is building a mobile app to connect unaccompanied homeless youth to much needed services including shelter, food, health care, education, employment and more. The app needs a logo that can serve as both an icon on mobile devices and websites as well as on printed marketing materials. We are launching in Los Angeles county, however, expect to make the app available in other parts of the county in the future. The logo for the mobile application MUST be attractive to our target users- unaccompanied homeless youth between the ages of 12-25. About Unaccompanied Homeless Youth: These youth are living on their own on the streets, in their cars or otherwise lack a secure place to sleep at night. They have typically experienced one or more types of physical or emotional trauma and may be male or female, children or young adults, of any ethnicity, religion or color. Many have experienced sexual or physical abuse, bullying and/or rejection by family/other adults. Some are likely to be suffering from severe emotional trauma, mental illness or addictions. Homeless youth may include pregnant or parenting teens, former/current foster youth, formerly gang-involved youth, or gay, lesbian or transgender youth who have fled or have been ejected from their homes. Many youth are experiencing homelessness while trying to obtain needed health care, employment, education -they are trying to build a life and are in need of a safe and empowering tool to connect them to needed resources. WIN (What I Need)'s logo will be an important part of our message -- this app is a tool they can trust to support and empower their efforts to take back their lives and move off the streets.
In welcher Branche, denken Sie, ist Ihr Unternehmen am ehesten zu Hause?
Staat und Non-Profit
Logo Typen entdecken
Um uns eine Vorstellung von Ihrer Marke zu geben, teilen Sie uns mit, welchen Stil Sie bevorzugen.
The logo will appear on our website, will be seen on the app retail store websites, will appear as the icon on the user's phone and on other mobile devices of all varieties. We also expect it to be used in marketing materials, and in print ads. The logo must resonate authentically and be visually appealing to the youth wherever they see it. The logo should also be visually appealing to the public and funding agencies. We will accept logo styles in addition to word marks, pictorial marks and web2.0 marks, including abstract marks or combination designs. It is very important that the logo avoid depressing imagery and that it seeks to evoke authentic and positive feelings in the youth user/viewer. Equally important is that the logo must be something a homeless male or female in the target age group would be comfortable downloading to their phones, and that it does not brand them as homeless to others who see the icon on their phone. We recognize that the age group of our population challenges the designer to create a logo that appeals to older youth who may have been on the street a while or who are seeking to escape a gang life or abuse, while still appealing to younger traumatized runaway youth. Here are some relevant phrases and words that our youth focus groups have suggested that the font, graphics and colors should help communicate: empowerment, safety, trust, hope, choice, support, care, acceptance, connections, security, positive, guide, resources.
Promotion auf dem Blog
Dateiformate der finalen Designs
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