*UPDATE OCTOBER 18th*
We want to try a different direction. We have struggled to find logos with the right symbolism, so we decided to give you a clear direction: a friendly robot! Since we’re doing marketing automation this seems like a good symbolism for us.
So a robot that is:
- FRIENDLY - should come across as nice and not a killer
- MODERN - think Eve, not Wall-E
- INTELLIGENT - mainly, it should look smart not dumb
- Visually clear that it IS a robot, not to be confused with an animal or alien.
Regarding style, the input below still applies.
See our two examples under Design Inspiration for robot examples that we think works.
# In short
We want a PLAYFUL symbol next to our name, looking like a friendly, intelligent, modern robot. Would like it to be COLORFUL but with sophistication (perhaps max 3-5 colors), would like it to be FLAT (no gradient or shadow) and no outline (basically no cartoon illustration).
Examples of robot design that works:
(notice, the robot in Putao logo is more modern looking, which we like)
These examples are logos in the STYLE we want (but with a motive related to us):
# Some additional requirements on the logo
- Should work in black / white
- The symbol should work in smaller sizes, such as an app icon
- Clean typeface on the text, without serifs and not too fat and round
- We don’t want an abstract symbol
- We don't want a symbol based on the letters M & H
# About us / what we do
We are a web app that makes marketing, and marketing automation, easy. We want to come across as friendly, playful, modern and creative. We want our app to make marketing feel easy and give our customers increased success in their marketing efforts. The logo should help sell this message.
Keywords: easy marketing, successful marketing, more customers