My targets are business owners/c-level executives of medium size businesses. We stress maximizing marketing ROI, and offer business centered solutions to marketing challenges. It's all about results. That is why we focus on the three things every business owner, c-level executive wants. More customers. Keep customers coming back. Get existing customers to tell others about our clients' products and/or services.
Please no upward arrows, bar graphs, etc.
There is energy/velocity implied in our name ... logo should have some sense of that.
I may add the positioning line: Generating Business for Business under the name. Not sure, bur would want that flexibility.
I don't want to look like an accountant, or lawyer, but the services we provide are a core component of a successful business. The logo needs to take its rightful place among those of other professional services firms a prospective/current client would have on their roster of advisers.