Conversion cake is a conversion optimization service that uses data driven methods to maximize the amount to a website's visitor that become customers.
We're aiming for ecommerce, small businesses and start ups that have an online presence. We want to communicate ease, simplicity, proficiency, understanding, and efficiency to the customer. We also would communicate a human touch, that you are working with a person you can talk to and get know know, as opposed to a distant and opaque web marketing agency.
Typically an interested customer will be finding ways to improve their sales online and unsure or confused how to do or, or possibly frustrated with previous web marketing.
We provide an analysis of the client's web analytics and supplement the analytics with customer feedback and market understanding, to identify opportunities where the client's site is underperforming. Once an opportunity is identified, we use split testing on underperforming elements of the site to find ways to fix the problem.
The name Conversion Cake was chosen because we want to make improving conversions easy to understand and implement for the customer.