INDELUX is a website where consumers find "luxury for less". The deals can be as much as 80% off retail, and the items are always high-end & luxurious. INDELUX's deals will span the following categories dining, consumer products, vacations, etc. All deals in INDELUX have expiration dates and will sometimes be limited to a certain amount of buyers. In addition, INDELUX plans to eventually offer luxury items that are near a user's geographic location to help them discovery new experiences in their area.
INDELUX is looking for a logo that will communicate our brand promise to our users. The colors and style of this logo will also drive our style guide, so it is important that the logo is carefully thought through.
The logo & style guide for INDELUX should communicate a message of luxury and high class (80%), while also communicating a message of savings and urgency (20%).
Sites We Admire
jaqkcellars.com (we especially like the creative style of this site)
PLEASE REFERENCE THE ATTACHED WORD DOCUMENT FOR VISUAL EXAMPLES OF BRANDS AND AESTHETIC TREATMENTS THAT WE ADMIRE.
The target demographic is the middle to upper-middle class consumer, typically in highly-populated and metropolitan areas. At INDELUX, users with a little disposable income can finally have access to the luxury that they've always wanted at a price they can finally afford. Note that the name INDELUX is phoenetically similar to "in the lux".
- any and all fonts associated with the logo must be included
- any and all psd, ai files associated with the logo must be included
- must be in vector format