New look logo for Australian Company with Agricultural links

Kanga Farm Equipment

We are an Australian family owned and operated company that has specialized in manufacturing and distributing (Australia wide) of a range of high quality tractor implements since 1982.

We do not sell tractors. We manufacture and distribute the implements that attach to the rear of a tractor.

The products we manufacture do everything from cut grass, grader driveways and tracks, dig holes for posts, rip and cultivate the ground and allow farmers to move things around their properties.

We are specialists in implements that cut grass.

Our target market is farmers and tractor/machinery dealers.

Machinery dealers will know the name and product.

Farmers researching products need to know that they are reliable implements of high quality and that the company/products have been operating in the harsh Australian conditions for nearly 30 years.

We would like to refresh our logo. The original logo was updated around 2 years ago, but we feel we (you) can do better. We want the new logo to be used for the next 30+ years. Copy of current (2yr old) logo attached.

The Logo needs to contain the name Kanga Farm Equipment.

Brand attributes we inspire to maintain are – reliable, quality, trustworthy, innovative/modern, professional and strong with longevity.

The Logo needs a vertical version (flying banners), a square version (advertising) and a horizontal version for websites, brochures, etc.
The horizontal version of the Logo needs to be able to be printed in both color and black & white.

The logo needs to be clear and strong and visible from a distance.

The machinery we manufacture and sell is all painted Massey Ferguson Red (RAL3000 - 7365). If using a red in the design please make sure it is the same red.
The be advised that the logo will also be used as a decal and any design must ensure the logo stands out on the implement which may be difficult with red decals on red implements.

The logo will also be used in price lists, brochures, advertising, website, promotional material, etc.

Be creative and think laterally. There is no reason why the winning design should have the obvious "kangaroo" in it.