New logo for ZEN MONKEY, a healthy pre-packaged food

Zen Monkey

Zen Monkey is a healthy, grab and go breakfast which is PERFECTLY BALANCED. We provide pre-packaged breakfast foods to working professionals who seek a healthy, tasty, filling and convenient breakfast on-the go. Zen Monkey will be sold from carts (similar to coffee carts) located in office building lobbies, shopping centers and train / subway stations during morning commute.

Our target market comprises of 22-45 year old professionals. They are health conscious and nutritionally aware, but not obsessed with healthy eating. They engage in and possibly pay for some type of physical activity including gym membership, dance / yoga / aerobics class or league sports. They are motivated by success, humor, fun and style. Below is a sample profile of Bob, a member of our target market.

Bob is 27
Single
Has a Masters Degree
Works for an investment company
Loves to hike
Travels quite a bit for work
Just completed his first Marathon
Avid sports fan
Watches Headline News (CNN)
Listens to
Reads Men's Fitness
He loves wine
Considers himself a good cook
He takes vitamins
He is careful about his carb consumption
He works out 5+ days per week (in the morning)
His most recent splurge was an iPad
He shops mostly online
He goes out 3-4 nights each week
His lifestyle priorities are:
• Looking & feeling good
• Having fun
• Being successful
He is not a ‘slave’ to work, fitness OR health
Taste beats ‘health’ because he balances with fitness
He doesn’t have the time to think about or worry about
things ….its really all about enjoying life!

We are looking for a logo which is fun and energetic, but smart and stylish.

We prefer strong, distinct colors. We are open to creative suggestions as well as more literal translations (monkey in lotus position or yoga pose). The point we are driving is that our food is PERFECTLY BALANCED and we would like some hint to it in the company graphics. We are looking for a 2-D design. Stylish, simple lines preferred to cartoon images, but not ruling anything out!

At the end of the contest, we will require the winning designer to provide the following files in the handover phase:

1. unlocked vector file

2. unlocked .eps file

3. unlocked .ai file

4. large .jpeg file

5. Font names and file location(s)

Once the logo is chosen, there will be lots of package design work, cart design work, napkin design, etc. We would prefer to work with the same designer for more projects in the weeks following.

Be as creative as you want, we want to be wow'ed! And feel free to pepper us with questions, we want to be as involved as you want us to be.