Wie effektlabor das erste logo design Abenteuer antrat
zeitgeist - art and spirit
Zeitgeist is an international music and art project. Zeitgeist produces electronic music (minimal, pumpin' techno, downbeat, ambient). Also there will be photography, visual art (animation, visuals, projections) etc. A central theme in the work of Zeitgeist is the reclaim of everybodys connection to his own spirit. The spiritual approach is essential.
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Target audience are people between 15-45. settled in the club and art scene. avantgarde, stylish, design oriented people.
The logo should be created at high design standards. no beginners please. we know what good design is and can distinguish between good and bad designs and there criteria.
the logo should be associated with the rune "dagaz" (wikipedia for "dagaz") or with the sign for infinity (the lying eight - wikipedia for "infinity")
we like minimal design. it can also be a bit techy, show some closeness to the techno scene - but this is not a must!
the logo should be lightweight and elegant. please consider the four elements of elegance (after Matthew E. May): symmetry, seduction, subtraction, and sustainability.