World Class Investors
World Class Investors (WCI) provides training in investment techniques and strategies with the aim of providing individuals the tools they need to invest wisely in shares. This training allows investors to maximise potential returns whilst minimising the potential for any loses.
This is for a business start-up
Characteristics of an ideal WCI customer include:
1. Wealthy / Prosperous Individuals
2. Business owners
3. Individuals close to retirement
The target market is likely to be affluent and likely to have existing investments in businesses, properties, etc. They may have also had some exposure to investing in the stock markets but may have had limited to no success.
The chosen colours should be appropriate to the target market. Inspiration can be taken from the above sites
Perception / Tone / Guidelines
1. Trustworthy, professional, experienced, approachable, practical approach.
2. Tone of voice should be relaxed and confident
3. Distinctive and distinguishable from existing competitors.
The logo must achieve the above tone without been overly complex. The logo is likely to be used with a broad range of digital and print media so the design must reflect this
WCI wants to be positioned in the market as “Best in Class” and must distinguish themselves from their competitors through a strong marketing strategy that integrates online and offline activity. Below are some examples of companies targeting a similar clientele:
1. Coutts & Co
2. St James Place - Wealth Management
3. Cater Allen – Private Bank
4. Butterfield – Private Bank
5. Rich Dad Coaching
Best in class – Providing accessible easy to use investment techniques to maximise return and minimise loses.
All graphics should be provided in a format suitable for print. I'm not overly familiar with this aspect but suspect un flattened PSD format will be required. I have attached this information again in a 1 page brief.