I've been involved with the sport of triathlon for 20 years. My passion lies in the sport and everything about it. I just completed two Ironman races this season. I'm looking to create a blog that will be a focus point for the sport utilizing social media in additional to all SEO techniques to draw users in. This could potentially evolve into a website at some point. I realize that's going backwards but the way Wordpress Premium sites look these days they're almost websites in themselves.
Age-groups and professionals. Pretty much mid 20's and up. All active triathletes or those looking to get into the sport; male and female audience.
The blog title is representative of what I hope will be an all encompassing blog that covers all facets of the sport of triathlon; training, coaching, nutrition, tech, products, professionals, race calendars, everything. It will promote blog contributions from all around the world to be included in various sections. There are variations of the three sport disciplines out there for research on various coaching websites (in terms of icons to incorporate into design); typically a swimmer, biker, runner. Most are in similar formats. The wordpress premium template I'll be using will be WP Prosper. The logo should be clean and crisp but professional in nature. Bright colors would be better. I've attached a biz card I had designed for a coaching co I never implemented - for the image examples only (of the swim/bike/run icons). You can look at http://www.qt2systems.com as well; similar images. It doesn't have to utilize those; just suggestions. Water, Roads, Sweat, Bikes Running, all ideas.