Logo wanted for TV-channel

Play Kultur

Yes (and no) check rest of briefing: We want a slogan design that can be omitted without a problem. See below in the final brief comments about the slogan.

Play Kultur is actually a tv-channel.
It will function as a cultural hub for digital media content such as operas, concerts, interviews, seminars, theater plays, art exhibitions etc.

The target audience is mainly 40-65 years old.

We are looking for a logo that can be used in three steps:

1) Screen level: a symbol which has a very clear/good symbolic strength, which can be used as a tv-logo in the top right corner for screens (like any other tv/screen-logo). This would be the most stripped-down version of the logo.

2) Normal level: The symbol - plus the name Play Kultur

3) Full level: The symbol, the name Play Kultur and the slogan:
När du vill - hur du vill

Extra information:

*The logo symbol can (but does not have to) include the word "play".

*We do not want to have a symbol that makes use of only the initital letters "P" & "K".

*You are allowed to present logos that have only upper-case or lower-case letters.

*Don't go totally crazy. The target group is a broad audience which does not necessarily have the greatest (biggest) internet experience. But be creative - sure!

*In the end, we are looking for a good, strong symbol that works with and without the Name and/or Slogan.