The personality of the brand is a cross between Tommy Bahama / The Stig / Dos Equis man / The Joker ... Jigger Jim is a cheeky, funny guy who is never front and center at a party but is the guy that everyone ends up gravitating towards because he is interesting and fun. All done in a way that resonates with 16-35 year old golfers.
I had the attached logos designed a few years ago when I was thinking about calling this business something else. I really like the typeface of the logo, the eyes/eyebrow combination and somewhat like the smile (it doesn't show well when embroidered on a cap/shirt.)
I'd like you to develop the concept/theme of these logos. The main purpose of the logo is to have it on caps/shirts and on the web-site.
I want our brand name in the same or similar font as on the attached examples but also need a toned down (but still edgy) font to use on the web-site for tag lines / product names / headlines etc.
The logo should be designed in a way that allows it to be embroidered on clothing of many colors. i.e. swap out colors if the shirts are blue/green/white/red etc.
It is assumed that by taking part in the contest that, if selected as the winner, you will assign all your rights (copyright/trademark etc) to the design to the person/organization paying for the design work. If selected as the winner you will be asked to sign an agreement reflecting this.