The message I would like to get across is that this brand is an African, High Quality, Premium Beer. Refreshing, Consistent, and World Class.
Target market is beer drinkers over 18 yrs old in Zimbabwe who currently drink imported premium beers like Windhoek Draught and Windhoek lager, or the local Delta premium beers Zambezi, Bohlingers and Golden Pilsener.
Their interest is in high quality, thirst quenching beers with full flavour and higher alcohol content around 5%.
"Bamba zonke" in Zimbabwe means "Take everything". It is a slang name for Harare conferred by people from out of town who are overwhelmed by the pace of life in the city. Even so we want this brand to appeal to all Zimbabweans and tourists alike, so it must have a very African and Proudly Zimbabwean feel to it.
The beers we will be producing are Bambazonke African Pale Ale and Chibooli Lager.
I would like the Logo to double up for both the brewery and the Bambazonke APA beer. We will be using branded glassware from fehba. http://www.fehba.ch The Sonora Goblet for the Bambazonke APA and the Thur Goblet for the Chibooli Lager.