I plan to use this logo everywhere, Print, Business Cards, Key Rings, Online Ads, Website, On The Building (Very Large Sign), and maybe Billboards. This logo will need to be able to be blown up to very large sizes without seeing pixles. Also be able to make sense as small as a business card. This may be in black/white, so the ad with color should still be able to be understood both ways.
I would like any graphics at the begining or end of the text only, not on top or below. I would like Motorcar to be the main focus and Swiderski to be slighty smaller but still notable. I would like any graphic to be used with the text in some way. I would like a gauge, wheels, roadsign, road, or something along those ideas used in the logo. I like black for a backdrop, and I am open to any color scheme for logo or text.
I will be updating the comments in the contest often with new ideas, so please keep an eye on the comments for direction and ideas.
Thanks and good luck.