Lushe - Urban Greening.
Originally one guy looking build his own DIY vertical garden but could not find any information, so he started his own blog - to find that information and share it. He met Josh (see lushe website) who started building his own vertical gardens. The two of us have come together to form a company. In a very short time, the blog has taken off and we now have supply arrangements, people wanting product and an R&D pipeline. We are now ready to create a brand called Lushe. We like the tag line "Urban Greening" . The company may sell more than just vertical garden products.
Our focus is on inner city dwellers who want more garden in their backyard. My property is only 5m wide and I have plenty of walls so the only garden I can have is up. There are also people who want to grow vegetables, fruits and herbs. So the products we will produce will serve productive and aesthetic demands.
Vertical gardens have been around for a few years now but are only really available to corporates and rich people because they cost about $AUD 3,000 m2, we want to sell it as a DIY products online and in hardware stores.
Feel free to be creative here.
- Potentially indicate that the product has reference to gardening somehow
- logo will be used on website, product (maybe embossed with no colour), business card, t-shirt, car.
- Prerably white background but will need an alternate (on dark background products)
- Needs to be original content as the brand will be trademarked