The logo must be elegant, proffessional, appealing to 40-70 year old market, must have world conotations, and be appealing to women.
I want people to know my business is not just selling yachts, its also the associated services. there are at least 20 other services (yacht insurances, cleaning services, accomodation services, anti-fouling (putting anti-foul underneath the hull)) that will be associated with the brand name, so wether or not you think its wise to put it in the logo is up to you.
I also want my website to be a one stop shop for pepole that want to have easy access to quality services for yachts.
I am selling sailing boats, not motor yachts. I am selling boats designated for sailing; be it racing around the carnes, or pleasure crusies in the whitsundays.
Feel free to use any colours for the logo.
You may use your imagination and creativity, I have purposely not set a base or starting point for this logo.
I want to restate this logo must be appealing and alluring to women. This is important.