Grandstand Travel is a new division of our existing retail travel company. Grandstand has been set up to sell sport and event tours to consumers across Australia.
We are looking for a logo that is modern, professional and bright, and will reinforce what our brand is all about. When people hear 'Grandstand Travel', they generally figure out the product that we supply, so we need a logo that reinforces this message. (For clarity, we mean 'grandstand' in the sense of the main seating area in a sports ground or arena.)
Lots of logos in the travel industry are pretty kitsch, with palm trees and beach balls, etc. We are NOT looking for that. We need something sharp and modern, but not cold. Nothing overly-complicated. Something that jumps out of a web page, and conveys the excitement of travel, but also reflects a high level of professionalism.
Holidays cost alot of money, and consumers can be wary about dealing with new brands, so it's important that our brand and logo convey professionalism and reassurance.
My first thoughts about the logo were that it maybe incorporate a stylised grandstand, but don't get tied down to this concept - come up with something creative!
Looking forward to seeing your work!