There are other companies named ATS in the field, so we need to differentiate our company by incorporating "Australia" into the main company name and logo. It is not necessary to include the "Pty Ltd" in the main logo, but if it is, it should not be prominent.
As the nature of the business is aviation and often safety related, the logo needs to represent the company correctly. Attributes of the company:
- No nonsense
The logo will mainly be used on stationery (business cards etc) and on the web page.
Please have a look at our (old) website to show what we currently have: http://www.ats-australia.com.au
You will see the current logo does not incorporate the word "Australia". I would be happy to stay with a similar blue colour so as it's not too far removed from where we currently are.
Besides that, no restraints!