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I am creating an online marketplace that falls in the niche of saltwater aquarium hobbyists. I will be selling live coral, fish, and equipment used to keep and maintain a saltwater aquarium.
I will be inviting and recruiting other hobbyists to sell on my website. They will be able to sell live coral, fish, and equipment as well. A big aspect of this website will be selling "frags" of coral. A frag (short for fragment) is a small piece of coral that is cut off a bigger piece of coral, and then glued to a small disc. Overtime this little frag will grow into a full size coral colony. Frags are easy to send through overnight mail, and can be grown or farmed in home aquariums.