The Office Professional
The Office Professional is a newsletter that was started almost 20 years ago for administrative professionals -- meaning secretaries, office managers, executive assistants, and so on and so forth. This was originally a printed newsletter that was mailed to subscribers. It has always been more focused on text/copy and was never very visually interesting as a publication. We are in the process of becoming more of a digital media company and are redesigning the website that exists currently at http://theofficeprofessional.com
Office managers, executive assistants, secretaries. It is a field with 70% women so should be appealing to that segment but not exclusively so.
I'd like to begin using a new logo that introduces more color (at least two colors which can then become defining characteristics in the color pallette of our site), and some sort of image or icon to accompany the words "The Office Professional". Currently, the logo isn't really much of a logo -- it's just those words!
The current issue of our newsletter (January 2011) is attached to give you a better idea of the subject matter that we cover; this also lets you see the logo in action.