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All our customers are seriously high net worth individuals, used to receiving first class everything!
Unique logo, very stylish, reflects the ethos of the company. Has to be universally applicable to shopfronts, company letterheads and business cards, may also be used on company shirts, etc.
We would prefer a logo and the company title as two separate items that can be used together when there is room, and to use the logo alone for smaller items. The logo needs to be readily identifiable as related to boating.