Remember, PetStarter is not just dogs and cats like some sites. We want to be inclusive of all types of pets including birds, rabbits, fish, rats, snakes, lizzards, hamsters, etc... You don't have to show every type of pet, of course, but we don't want to have a logo that is just a dog or cat, for example.Also, tone should be fun and playful but authoritative. We want visitors to trust what they read on the site, so it can't be too crazy wild.Name is PetStarter. No space in between the two words and capital P and S. Do not use a .com in the logo.Logo needs to be somewhat clean and simple so it can be used in print, merchandise, online, etc... Avoid gradients and other things that are difficult to reproduce in monochrome use.
Also, PetStarter will be big in the mobile phone/smartphone/app space, so the logo will need to work well in a smartphone environment!