Africa10 is a film + music + sport project executive produced by will.i.am that celebrates the arrival of the first World Cup to be hosted on African soil. This summer, we are unveiling our documentary film, music events, and outreach events. ONETR1BE is our apparel initiative that fuses charitable outreach, fashion, and lifestyle into a fashion-forward casual apparel brand. With our one for one approach, we give away one apparel item for every apparel item we sell, so that our decisions as consumers can positively impact the lives of those around us.
ONETR1BE (please NOTE the spelling with Number 1 instead of "i") is an affiliate brand of Africa10, and will continue to sponsor future projects, initiatives, films, and music events.
Today, we are exploring the possibilty of establishing ONETR1BE as the "parent" brand to A10, much like how LEVI'S is the parent brand to 501 Jeans (here in the USA).
This is where YOU come in. Help us to expand our creative horizon, and join us for the dance of a lifetime.
Visit our website at:
and our dipdive channel at
The logo is for our legacy apparel brand that will support our merchandising and lifestyle efforts this year with our AFRICA10 film and our series of music events around the World Cup.
We're interested in making apparel that has a message. We're less about performance products, and more about lifestyle products. I.e. a shirt that you can play pick-up ball with and then roll into the club. We want our apparel to reflect our media projects -- everything has a message, start a conversation, and to reflect its message in the process, materials, and economic impact. As our executive producer will.i.am says "it's not about charity, it's about opportunity."
We are in a DISCOVERY phase for logos. We have attached both a creative brief with colors, fonts, and sample designs. They should be followed, or if ignored, have a great reason for doing so. We're more interested in finding great designers at this stage than we are in finding the one "perfect" design. All work will be reviewed, and we're showing the results to will.i.am in 24 hours. We look forward to a robust and varied effort.
The logo should look good on woven fabric, graphics, as well as in traditional media (TV, wild postings, etc.). We've also included some of the print comps and design explorations, as well as what we call our "Brand Illustration" both in JPG and AI format. Feel free to use or ignore.
The design template is layered, distressed, with a clean purposeful hand that immediately hooks in the audience and customers with a desire to know more. Our mission is to MAKE the world a better place, not just talk about it.
Again we're looking more for comps as opposed to finish designs.
And while AFRICA10 and A10 are by definition related to Africa and Soccer (or Football depending upon what continent you're working on), ONETR1BE is intended to serve broader interests. Our brand values stand for discovery, connectivity, passion, fun, and value. Its a revolution that you can wear.