Our company is to help students explore their local area by telling them about local companies. We want to show that we are friendly, quirky but serious about what we do. Since our market is students, we want to come across as edgy and trendy too.
They are university students. They are in the age range 18-25.
We need a logo featuring the brand name. The name is "helloUni". Could have the hello in upper case too.
We want it to be edgy and quirky, but still looking professional. We do not want something that looks corporate. We would also like it to be simple and minimalistic rather than complex. However, we still want it to be powerful.(examples of things we like are Orange, 3 mobile)
I think the "hello" and the "Uni" should be in different fonts, and for the "hello" to look hand written and perhaps a little scruffy, without looking bad if that makes sense.
Bright colours rather than dull ones, (ie. reds and yellows rather than blue and black) but not too many different colours as still want it to look simple.
The word "Uni" will be changed to vairous universities too so this will have to be taken into account (ie. there will have to be enough room to do this so the "Uni" can't be enclosed in anything)