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Men and women in their forties through sixties living in the United States. There is no specialization related to ethnicity or income.
We want a horizontally oriented logo for http://www.planprescriber.com. We want the logo to use an "autumn" color palette like the one used on the new version of our web site. See the new version of our web site at the below url:
We want the logo to convey a sense of professionalism and trustworthiness. Our company has a strong focus on customer advocacy. Since PlanPrescriber helps consumers make optimal decisions on insurance products by providing them with unbiased information, it would be nice if the logo incorporated an icon that helped convey our customer advocacy position or our relationship to insurance.