Primary requirement: a creative logo that would be appealing to medical professionals. I want this logo to be the starting point for a new website, which I hope to produce using Rapidweaver software on my Mac. I will be attempting to give my website a clean, straightforward overall appearance, probably tending toward black and white with a pleasing use of contrast; however, don't be afraid to use color for the logo.
Perhaps a simple logo image associated with physicians, such as a stethoscope or a "doctor bag." (I know none of you are even thinking of the Mercedes symbol, right now. I drive an old Toyota truck--thanks for humoring me.)
The face-to-face consultation process itself brings to mind two people conversing. Is this too complicated for a logo? Perhaps this idea is better suited to a separate image. Again, I am trying to think of how to emphasis the "doctor to doctor" idea.
By the way, the term "consult" in my brand name is how physicians refer to a consultation. Used in this way, it's a noun: "Order a consult. . . . Do a consult. . . . Consider getting a consult." A doctor who orders a consult is sending the patient for another opinion, but usually expects the patient back for ongoing care. That's what I'll be offering my clients: up-front strategy to help them find work satisfaction.