We need a logo that will be corporate enough to appeal to the management and owners of professional sports outfits whilst being commercial enough to have mass appeal to the players themselves and the general public.
It will be used for the website, stationary, marketing, cards, t-shirts etc and we would like to think that it would be 'slick'! So no really bright colours please...
Feel free to differentate the 'Athl' and the 'eat' to confirm it is not a typo and to give you something to work with but this is not a request and may not work - just an option.
Other than that we have no preconceived ideas on colour schemes or fonts or logos etc so please be as creative as you like. Any pics/emblems/logos should not be specific to an individual sport but can be based on a sports theme or completely abstract. The option to be able to change the colour for future endeavours would be useful but not essential as well as an addition for divisions of the company e.g Athleat 'Meat', or Athleat 'Nutrition' as and when they are created.
We like two types of branding:
1. Logo based e.g. Nike or Vodafone, where the emblem can stand alone or be presented with the brand name and in a varity of colours on different occasions.
2. Brand based logo e.g Virgin or IBM where the name is the logo and divisions of them make use of it with their own branding.
I'm rambling now - we are open to ideas!!
No tag line currenlty but our customers are 'powered by Athleat'