This logo needs to be professional, yet creative. It will be used as the key logo for workshops, handouts, and other publications.
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Our client base are mid- to senior-level executives in corporate environments, generally between the ages of 35 and 55.
Here is a descriptor of the workshop - The professional landscape is changing. The classic career path is transforming into a new construct of job assignments – roles within an organization which exist to achieve a defined objective and expire once the objective is achieved. Successful professionals will be defined as those individuals who identify and secure their next opportunity – internally.
When individuals think of networking, they typically think of times when they are transitioning from one company to another, not necessarily from one job to another within the same company.
If you like where you are working, increase the likelihood of continued employment by enhancing your visibility within your organization, increasing your influence with others, and seeking out future internal opportunities that may not exist today.
While I am looking for creativity, the logo needs to appeal to a professional, corporate audience. The name is long, so any creative ideas that help make the length an asset vs. a liability would be welcome.
Color is important. Any graphics need to support the theme of the logo name. It needs to be visible on a business card.
I am not looking for a logo with a standard supporting graphic. The ideal logo will focus on the words of the logo, not a colorful graphic.