We need a logo for our new business - we're called "The MuscleCar Place". This logo will be the basis of the color scheme of our website and all business materials. This will initially launch as an online business only, but will expand later into a shop/garage as we grow.
We will have an online business where people can buy and sell their cars, where they can learn about doing fun things with their cars (racing them, taking them across country on trips with friends/family, restore them, etc.) and where they can connect with other people of the same interest. We'll have a weekly blog, podcast, and newsletter featuring all of these areas. We'll also have a segment in the podcast and newsletter each week where we'll feature a story of someone and their car - neat stories that feature the cars as a linch pin to a bigger, more personal story (such as "I sold my '69 Camaro when my daughter was born", or "I restore this car with my dad before he died", etc).
This is a place for people who love these old cars, but realize that the cars are simply a reminder of someone they love even more. The logo needs to convey that, somehow, some way.