“Web 2.0” feel & friendly, yet solid/professional image. It is important that we have a little character & personality. Primary colors should be based around a strong green. Please remember that our customers are finance-type people working in all types of businesses, yet we are an innovative web/software company.
- You can look at our existing logo for reference, but you do not need to design your logos to be similar. Feel free to be creative but based on our requirements and descriptions.
- Our current logo on our website has “beta” in it, but don’t need “beta” in our new logo.
- Font used in our current logo is “alba”. You have the option to use the same font, or use an entirely new one. Only requirement is that we must have the license for it.
- The new logo will be used in the following ways:
a. Website and all our web properties
b. Our own billFLO software application
c. Web-based application – should be the same as our website
d. Desktop client – we will need a desktop shortcut icon
e. Mobile app
f. Browser favicon & system tray icon – needs to be a small square icon
g. Printed marketing collateral (i.e., brochures, white papers, event handouts, booth banners, etc.)
- Original/source file of the design, vector-based graphic file
- Various formats such as .jpg, .ai, & .psd
- Square-shaped icon based off of the logo, which can be scaled down to be used as a browser favicon & the system tray icon